12-14 April 2016
CONNECT WITH US: This email address is being protected from spambots. You need JavaScript enabled to view it.facebooktwitterlinkedin

Welcome to the
International QDB - INSME Expert Training

 

The venue of the event is:
Sheraton Grand Doha Hotel
Al Corniche Street, P.O. Box 6000 Doha, Qatar 

Thursday - 14th of April 2016

Design Thinking for Innovation in Practice

– an Effective Toolkit to Manage Competitiveness

 

 

Design Thinking (DT) has become popular since 2009. While in the past there was the widespread practice of segregating design thinking “solely for use by so-called ‘creative professionals’”1, today there is no doubt that any kind of business and organisation can benefit from the designers’ way of thinking and working, which leads to transformation, evolution and innovation, to new forms of living and to new ways of managing business.

What is behind the thinking process of conceiving new realities, expressing the introduction of design culture and its methods into fields such as business innovation? Design Thinking today is not only a cognitive process or a mindset, but has become an effective toolkit for any innovation process, connecting the creative design approach to traditional business thinking, based on planning and rational problem solving2.

The International QDB-INSME Expert Training will treat Design Thinking Principles and show, how DT can act “as a means to cultivate creativity and innovation in an organization”3 and have a positive impact on Idea Management through stimulating empathy, creativity, efficiency and efficacy.

With its focus on multipliers and intermediaries, the experts of this interactive training will refer to implications for policy makers, financial actors, as well as public and private support organizations to unleash and leverage in-house design, teach problem-driven design thinking and discuss about how to deploy designers as top managers4 with the ultimate aim to facilitate the development of important capabilities required to empower future generations for business innovation and active citizenship in the 21st century knowledge economy5.


1 Bruce A. Heiman, The Role of Design Thinking in Firms and Management Education, San Francisco, 2014.

2 Katja Schimmel, Design Thinking as an effective toolkit for Innovation, ISPIM Conference Barcelona, 2012.

3 Design Management Institute, Boston, at http://www.dmi.org/?WhatisDesignThink (14th of December 2015).

4 Bruce A. Heiman.

5 J. Morehen, Design Management Symposium (TIDMS), 2013 IEEE Tsingua International, 2013.

 

International QDB - INSME Expert Training
14:00 14:15

Introduction

Ms. Christin PFEIFFER
Secretary General
INSME
Italy

14:15
14:45

Module 1 - Embedding Design Thinking in Innovation Management: Tales from the Trenches

Mr. Rohit SHUKLA
CEO & Founder 
Larta Institute
United States of America

Abstract

Problems are ubiquitous across the world. Innovation is often considered to be the driver of solutions to problems. It is also the biggest buzzword adopted by those involved with and covering entrepreneurs. “Innovation” is often associated with new ideas and almost never on the need to develop a “bottoms-up” approach to the creation of an innovative ecosystem.
“Design thinking” is the most comprehensive such approach to innovation development and management. It denotes the cultivation of creativity as an intrinsic part of the achievement of outcomes. It embraces interaction between a complex market and cultural landscape. It incorporates customer-centric focus, collaboration between and inside teams, a powerful predictive alternative to linear thinking that marks so much of business.
While “design thinking” and the principles behind it have increasingly taken hold of the imagination of managers involved in innovation management, these principles need to be embedded into the practice of economic development practitioners engaged with building entrepreneurial value in their communities. Frequently, competition between regions focuses on the “wow” factor of individual entrepreneurial firms, rather than a focus on the process of instituting experiential learning, creating conditions for the growth and development of creativity, understanding a complex interactive landscape of market and culture, and instituting, inside intermediary organizations and regions alike, the alignment of “design thinking” principles with the realities – both obvious and non-obvious – of innovation today.

14:45
15:30

Module 2 - The Problem with the Future

Mr. David MOORE
Industrial Designer, Visionary
Instructor
Stanford’s Design Program

&

Managing Director
Zero Nine Design
United States of America

Abstract

More than any other type of question, I’m asked about the future, “…what’s the next big thing?” or, “…what do you see are the upcoming trends” or, “…what will be next takeover technology?”. Although we could describe at length advanced technologies that would pin your ears back, there is not nor ever has been, a magic formula that says if what’s coming next will be big. In Ancient Greece at the temple of Appolo in Delphi the Sacred Oracle was visited by future seekers from around the world in hopes of a glimpse into the fate that awaited them. Today business’ new hope for that glimpse into the future is “innovation”. Like a crystal ball generously revealing secrets “innovation” is what business, finance and market analysts crave. A title, headline or mention of the word and even the most savvy and seasoned executives turn their attention in hopes of getting key to innovation’s promise of solving their particular “future problem”. In this section we’ll look at the bright side and the dark side of the Innovation Movement as it is postulated and practiced today. We’ll look at breaking it down to reveal its most useful aspects of its DNA and whether it will work for your vision, your groups, your business and your goals.

15:30 15:45

Tea/Coffee Break

15:45 16:30

Module 3 - Design Thinking is Just the Beginning, an Introduction to Design Doing

Mr. David MOORE
Industrial Designer, Visionary
Instructor
Stanford’s Design Program

&

Managing Director
Zero Nine Design
United States of America

Abstract 

Cultures run deep, they come in all sizes from the smallest teams to entire nations. Business has seen old paradigms dissolve and obsolete structures fade. For many firms there has been no better way to start a cultural shift in their organizations than implementing the base principles of Design Thinking. Businesses around the globe have benefitted greatly from the Design Thinking model and testimonial to the positive impact on teamwork, creative output and collaboration. We know cultural dynamics take time to get started, they take time to build and most certainly they take time to shift. Can we shift in the directions of our sails, can we make those shifts last. Historians use “The Theory of Rising Expectations” to explain when and why cultures and societies shift. In this section we will look at culture’s hidden grip on us, our groups, our teams and how businesses shift, intended and otherwise.

Interactive Element

16:30
16:45
Tea/Coffee Break

16:45
17:30

Module 4 - Creativity Is In All of Us, Winning Inner Creative Battles

Mr. David MOORE
Industrial Designer, Visionary
Instructor 
Stanford’s Design Program

&

Managing Director
Zero Nine Design
United States of America

Abstract

Creativity requires mastery, a level of understanding that only comes from the kind of familiarity one achieves through discipline, dedication and personal will. It also requires that we apprentice ourselves to the craft or goal we so much desire. For many of us it’s been a long time since we apprentice ourselves to anything. When we’re young we all did wildly creative things, everyday and most likely received little recognition, maybe even derision. We all had what developmental biologists call Neoteny, the ability to see things with a newness and freshness that was effortless for us when we were kids. Unfortunately that ability is all but lost on most adults. In fact as we become more successful, we may lose the ability and skill to approach things with fresh perspectives altogether, even as our so-called achievements increase. In this section we’ll look into the benefits of apprenticing oneself with wonderment like the child in all of us waiting to give us creative support and encouragement. We’ll talk about winning inner creative battles that can free us to contribute our natural raw creativity to our work, our businesses and our lives.

17:30
18:00

Discussion and wrap up

Handing out Certificates of Attendance

register register-non-member 11th-annual-new 10th-annual-new INSME newsletter media-section

FOLLOW US